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The ECR starts at Thiruvanmiyur in Chennai and is a part of the Chennai City roads till Uthandi. The view of the ECR is very scenic and has many places of interest like the Marundeswar temple,ISKON temple and the Prathyangira temple. There is a Cholamandalam Artists Village, Dakshin Chitra, the Muthukadu Boat House, a famous Muslim shrine called the Thameem Ansari Darga, a dutch Fort called the Covelong, Tiger Cave-an ancient place with large rocks located before five kilometres from Mamallapuram, Thiruvidandai of the 108 important places of vaishnavites, this small hamlet houses the temple of Nithyakalyana Perumal, the Madras Crocodile Bank and any more. East Coast Road has emerged as a potential investment destination with extensive construction activities taking place in its neighbouring surroundings including Mamallapuram. Despite the stringent regulatory hurdles, the scenic charm of the region has lured a number of real estate developers. The average sizing of real estate units in the region varies from 1000-4000 square feet, offering moderate to premium amenities. The locality is observing a healthy property price appreciation due to rapidly expanding IT sector in the city, as well as a rising demand for luxury villas around the stretch. Prices of properties have escalated by as much as 25-30 percent and are poised to surge further with the civic authorities intending to relax norms for land acquisition. The center’s agenda to encourage the construction of affordable housings in the region is also expected to be a game changer for the investment potential of the locality.